Downtown QT
Business
Stakeholders
Differentiation
Make Downtown Queenstown an aspirational shopping & dining destination
Unique Proposition Develop a range and offer that is not found elsewhere, making the town centre a must visit
Delivering on Promise Ensure customer service & an overall experience that uniformly reflects the ‘essence of Queenstown
Theatre Demonstrate a sense of arrival, welcome, and participation that gives visitors a deep sense of engagement
Heritage Ensure the town centre celebrates its past, demonstrates provenance and shares its back-story
Curating the Town Centre
Develop the ideal town centre environment for commercial and social success
Consumer Centricity Understand & respond to needs & expectations of Queenstown’s local & tourist market
Consumer Appeal Optimise the retail & hospitality mix to develop an even more compelling visitor proposition
Collaboration Promote strategies to achieve category clusters /precincts, uniformity in hours and enhanced consumer appeal
Local Relevance Ensure the Town Centre remains the civic, cultural, community and commercial heart of the area.
Smart Town Centre
Leverage technology to support the visitor experience and commercial performance
Amenity Implement free Wi Fi to assist visitors navigating the Town Centre, and connect with local businesses.
Data Secure analysis of visitation, area dynamics, spending performance and overall trends to assist commercial decisions
Digital Capability Help all businesses within the Town Centre reach beyond traditional boundaries through digital visibility
Safety & Security Improve remote detection and response to risk and incidents through advanced technology solutions
Future Developments
Share a vision for style and quality
Theme Ensure buildings sympathise with the environment and represent heritage themes that anchor Queenstown
Parking Leverage technology to maximise utilisation, goodwill, efficiency and assist change in consumer behaviour
Accessibility
Transform consumer behaviour by delivering more compelling transport solutions
Public Transport Develop an icon PT system & hubs that deliver convenience, value and environmental goals
Park & Ride Manage vehicles well before they reach town by developing park & ride facilities for commuters and tourists
Key Journey Focus Support improvement of key journeys – Town Centre to Airport & Town Centre to Ski-fields
Look, Feel & Place
An atmospheric Town Centre that consumers and businesses enjoy and want to be a part of
Sense of Arrival Develop iconic gateways or portals that define key pedestrian entry points into the town centre
Walkability Enhance visitor connection and enjoyment by enhancing pedestrian navigation, capacity & environment
Streetscape Define features that celebrate heritage, & precinct themes while supporting shared-space aspirations
Connection Develop laneways & connections that create interest, intrigue and uniqueness and help activate new areas
Servicing / Infrastructure
Factor for growth through innovative approaches to town centre servicing
Street Cleaning Define heightened levels of detailing, responsiveness and potential future delivery models
Waste Management Develop collaborative solutions to reduce noise, vehicle movements and waste volumes
Minimising Commercial Impact Establish protocols that define performance from contractors working Downtown
Freight Consolidation Advocate for fewer vehicle trips into town and greater productivity from commercial operations
Local Relevance
Maintain connection and engagement
Upper Floor Businesses Grow and support the unique office sectors wishing to locate in the Downtown area.
